How to Develop Business by Migrating, Hollywood as an Example (case study)

A Chinese man came over in a wooden carriage and bowed. The Chinese man was asked what he was doing and replied: "I am holly wood," meaning "dragging firewood. Whitley decided to name his new town Hollywood

Hollywood is a block of central Los Angeles, California. This racially diverse and densely populated area, notably the location of the U.S. film industry, including its several historic studios, is notable for its name has become a shortcut for industry and people.

Hollywood was a small community in 1870 and was incorporated as a municipality in 1903. It merged with Los Angeles in 1910, and shortly after a famous movie industry emerged, eventually becoming the world’s best-known movie industry.

Early history and development
In 1853, an adobe house stood in Nopalera (Nopal area), named after the indigenous Mexican Nopal cactus in the area. By 1870, the agricultural community thrived. This area is known as the Cahuenga Valley, north of the Santa Monica Mountains.

In the diary of H. J. Whitley, known as the “father of Hollywood,” who stood on a hilltop overlooking the valley during his honeymoon in 1886. A Chinese man came over in a wooden carriage. The man came out of the carriage and bowed. The Chinese man was asked what he was doing and replied: “I am holly wood,” meaning “dragging firewood.” H.J. Whitley Had an Epiphany and decided to name his new town Hollywood “Holly” Represented England, “Wood” Represented His Scottish Tradition. Before he arrived here he has begun in more than 100 towns in the western United States as a land developer.

biz devWhitley arranged to buy 480 acres (190 hectares) of E.C. Heard Ranch. They agreed on a price and shook hands with the deal. Whitley shares his plans for the new town with General Harrison Gray Otis, publisher of the Los Angeles Times, and a well-known businessman in the area, Ewald Weid.

Daeida Wilcox learned about Hollywood from Ivar Weid, a neighbor of the Holly Gorge (Lake Hollywood), and a well-known investor in Whitley friend. She recommended the same name to her husband, Harvey. H. Wilcox and bought 120 acres on February 1, 1887. It was not until Wilcox decided in August 1887 to use the name and submit it on the property deeds and maps of the Los Angeles County Recorder’s office. Earlier that year, the upsurge in the real estate halted.

By 1900, there were post offices, newspapers, hotels and two markets in the area. Los Angeles has a population of 102,479 and is located 10 miles (16 km) east of the vineyard, barley fields, and citrus groves. A monorail runs down Prospect Avenue in the middle, but with very little service, it takes two hours. The old citrus-packed house was converted into a well-known and improved transport for Hollywood residents.

1907 Hollywood Highlands meet

The Hollywood Hotel was opened in 1902 by H. J. Whitley, president of the Los Angeles Avenue and Development Corporation. After Whitley finally acquired and segmented the Hurd Farm, Whitley built a hotel to attract land buyers. On the west side of Highland Avenue, the buildings on Prospect Avenue remain a dusty, unpaved road that is often graded and crushed. The hotel is to be internationally known as the home of celebrities and socialites for many years.

Whitley develops and sells ocean view rooms, one of the early residential areas. Whitley did a lot to promote the area. He spent thousands of dollars on electric lighting, including Power and Construction Bank, and a road to the Kahana Pass. Prospect the lighting of a few blocks below the avenue.

Incorporate and merge
Hollywood voted 88 in favor and 77 against on November 14, 1903. On January 30, 1904, Hollywood voters voted 113 to 96 to banish the city’s alcohol except for the sale of drugs. No wine or wine is allowed in hotels and restaurants before or after meals.

In 1910, the city voted to merge with Los Angeles to ensure adequate water supplies and access to the Los Angeles sewer system. With the merger, the name of Prospect Avenue was changed to Hollywood Boulevard and all the street numbers changed.

Film Industry 
By 1912, major movie studios had already established production near Los Angeles or in Los Angeles. At the beginning of the 20th century, most film patents were run by Thomas Edison, a movie patentee in New Jersey, and filmmakers were often prosecuted to stop making them. To avoid this, filmmakers began moving westward and Edison’s patents were not enforced. In addition, the weather is ideal, with quick access to various settings. Los Angeles became the capital of the movie industry.

Hollywood Film Studio, 1922
Director D. W. Griffith was the first person to make a movie in Hollywood. His 19-minute feature, Old California (1910) shot Biograph. Los Angeles did not have such restrictions, although Hollywood banned theaters until the merger. On October 26, 1911, the first film shot by the Hollywood film company Nestor Motion Picture Company was taken. The Whitley home’s work is being used as its work, and the anonymous movie is filmed in the woods on the corner of Whitley Avenue and Hollywood Boulevard. Nestor’s first studio in Hollywood was established by a New Jersey Centurion in a living room at 6121 Sunset Boulevard (corner of Gower) in October 1911.

Four movie studios – Paramount, Warner Bros., RKO, and Columbia – there are a few smaller companies and rental studios in Hollywood. In the 1920s, Hollywood was the fifth-largest industry in the country. Hollywood became known as Tinseltown because of the glittering image of the film industry. Hollywood has since become the main center of American cinema research.


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In 1923, a big name was upstaged on the Hollywood Hills, with Hollywood on it. Its purpose is to promote housing development. In 1949, the Hollywood Chamber of Commerce and Los Angeles signed a contract to repair and rebuild the logo. The agreement states that “land” has been dismantled to spell “Hollywood,” so the sign now stands for the region rather than housing development.

In the early 1950s, the Hollywood Expressway was constructed through the northeast corner of Hollywood. The Capitol Records Building on Grands Boulevard north of Hollywood Boulevard was established in 1956 and the Hollywood Walk of Fame was established in 1958 to pay tribute to other important contributors to artists and entertainment. February 8, 1960, officially opened.

The Hollywood Boulevard Business and Entertainment District were listed in the National Register of Historic Places in 1985. In June 1999, the Los Angeles County Metro Red Line Subway’s Hollywood Extension runs from downtown Los Angeles to San Fernando Valley, West Hollywood (Hollywood / West Subway Station), Hollywood / Hollywood Metro Station and Highland Avenue (Hollywood / Highland Subway Station).

Opened in 2001 at the Kodak Theater in the Hollywood & Highland Center Mall, the Dolby Theater is home to the Oscars. The mall is located in the historic Hollywood Hotel where once stood.

This part needs to be expanded: several major court wins have been won by the neighbors that are constantly rejuvenating with the support of cities and are opposed to intensive development. You can help you by adding it. (May 2015)
After years of severe decline in the 1980s, many of Hollywood’s landmarks were threatened with demolition. Sunset Boulevard and Galle Street northwest corner of Columbia Square is part of the rebirth of Hollywood. Built-in 1938 as an Art Deco-style studio at CBS’s Hollywood headquarters, it became the site of a new generation of broadcast television stations when cable TV networks MTV, Comedy Central, BET and Spike TV consolidated their offices in 2014. A $ 420 million office, residential and retail complex. [34] Hollywood has been on the rise since 2000 due to the price revival

Split movement
In 2002, some Hollywood voters started a movement to separate from Los Angeles to become an independent town. In June of that year, the Los Angeles County Board of Supervisors held a split referendum in Hollywood and the San Fernando Valley. To pass, they need to approve most voters suggesting new markets and the majority of all voters in Los Angeles. In the November election, both measures ended in a drastic failure in the city’s vote.

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