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How to Sell a Second Cup to your Customers

The best formula for maximizing profit with the least effort is that there are four ways to convince your customers to buy more of your products:

  1. Upsell
  2. Cross-sell
  3. Follow-up
  4. Continuity

(These methods should be followed after the completion of the first sale, not before)

Upsell
Let’s say you sell a small/ limited version of your product. There is an audience interested in purchasing a larger version of this product. The best proof of this idea is the many versions that can be purchased from the many different Microsoft Windows operating systems such as home, business, premium, and so on. Come to the books, there is a cheap economic version, printed on paperback and using cheap papers, while there are luxury copies, cardboard hardcover, using white sheets, and in a less crowded and less harmless format of the reader’s eye.

The ticking bomb that can destroy all your marketing efforts is to try to steal customers by offering something cheap – not worth the extra money and not worth the luxury title – it will give one impression: you’re selling air to your customers and nothing is worse than that in the world of business.

Cross-sell
If you are selling a car to a customer, would not that customer be interested in buying accessories for the car, such as a DVD player with a color screen, rear camera, and sensors to estimate the distances behind? If you are a dentist and treat your patients by cleaning their teeth, do not you also find them interested in bleaching their teeth, after cleaning them?

Of course, extreme caution is required here, so that the customer does not think that you see him as a money mine or a cow that produces free milk, so you should focus on clarifying the benefits, and not pressure the client or insistence on him that gives the message to be suspicious of you, so that the customer does not feel that it has become very complicated, and can no longer accept the process of selling, leaving everything.

The professors of this type of sale are the electronics stores. You enter to buy a digital camera and come out with a leather case, a memory card, additional rechargeable batteries, a color photo printer, and perhaps a luxury bag to carry all these things! The advantage of this method of selling is that you do not cost anything in searching for new customers, but you increase the profit from your actual customer. Do not forget, you must provide added value to the customer, not to get rid of your idle inventory that nobody wants, while making a reasonable profit during that.

Follow-up
What we have mentioned before can be applied at the time and place of completion of the sale, and you can follow-up – for example – through a telephone call to the car owner, asking him about the level of satisfaction with the car he bought, and if he can come over to your car show to check out the new luxuries that have been arrived and he may be he is interested in one of them.

Successful follow-up depends on the presentation of a simple offer, a customer agreed to share his data for future communication, and that this offer falls within the customer’s interest and provides an expected benefit. Without doing that, this will not succeed and will make you lose your customers. Follow-up is not limited to dial-up, there are advertisements on mailboxes, and other possible methods of communication.

Continuity
Some products enjoy natural continuity. It is natural for magazine readers to wish to renew their membership for several years, or to buy a cream to treat the effects of the sun on its sensitive skin. It is a permanent requirement for such products and therefore it is normal to continued purchasing. So it is more likely to buy more than a cream box at a good total price or to pay a monthly subscription and get a certain number of packages periodically.

Here, where the book ends, the writer will then begin to show a large number of stories that put his equivalent in progress, we’ll briefly address them in future articles

2 comments

  1. Given that there are Starbucks, Second Cups, Tim Horton, Dunking Donuts, MC Cafe’s and other chains selling coffee everywhere across this country, how … Do not focus your attention away from your coffee quality just to sell merchandise…instead focus on selling more of your quality coffee to customers.

    Liked by 1 person

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